Z Cash Rebrand
The goal of this project was to successfully redesign a selected cryptocurrency logo while considering the target audience. My design process involved multiple sketch iterations to create a logo that appeals to both men and women while conveying a strong sense of security.
Final Design
My final design incorporates three key colors, symbolizing men, women, and cryptocurrency. The logo takes the shape of a lock, maintaining the essence of the original Z Cash design while emphasizing security. Variants include different backgrounds and color schemes, and an animated version was created to showcase the company’s functions, reinforcing security as a top priority.