Rhythm Soda Brand Identity
Developed a unique brand with distinct characteristics, focusing on creating an eye-catching food or drink label. Designed to captivate customers using strategic design elements, the project incorporated multiple techniques, including mockups and edited images captured in a lightbox. All design elements were digitally drawn using Adobe Fresco and Illustrator.
Sketches
When brainstorming ideas, I prioritized color, making my second sketch especially vibrant. I also wanted a playful typeface for the brand, so I hand-drew it to complement the illustrated aesthetic.
Flavor Designs
A core aspect of the project was showcasing two distinct flavors or variations of the product while maintaining a cohesive visual identity. The designs are crafted to capture the buyer's interest and create a memorable brand experience. Additionally, each design is paired with a custom-made instrumental track that embodies the essence of the flavor, inspiring the name Rhythm Soda.
Static Website Design
While exploring ways to expand the brand, I knew a website would be a strong addition. The goal of the site mockup was to reinforce the brand's identity and further develop the essence of the soda.