Foldable Paper Packaging Design
Developed a custom coffee and espresso brand identity, complete with packaging designed from a custom die-cut template. The project involved precise layout planning for print, cut, and fold execution. Final presentation included high-quality mockups enhanced in Photoshop, photographed using a light box to elevate the visual appeal of the product.
Sketches
The sketches served as a foundation for exploring the overall layout of the product design. From the beginning, I envisioned an energetic mascot to embody the brand’s personality. These initial drawings were then refined and enhanced with additional detail to make the vectoring process easier.
Final Design
The final design captures the essence of coffee through vibrant colors and a lively, energetic mascot. The inclusion of an espresso box reinforces the brand’s versatility and highlights its focus on a broader range of coffee-related products.