Hongdae Seoul Town Branding
This project involved rebranding a town to attract potential travelers. A central focus was the logo design, which aimed to inspire travel through thoughtful use of color and imagery. Additionally, bus stop signage and a static website mockup were developed to further extend the town’s reach and appeal to travelers.
Sketches
Much of the sketching process involved experimenting with both typography and imagery. I drew significant inspiration from the town’s tourist attractions, such as the N Seoul Tower, which I incorporated into several of my sketches.
Environmental Ad and Static Website
The environmental ad was designed to highlight the city’s beauty while maintaining a clean, modern aesthetic. I ensured the logo was prominently featured to create a visual connection with the website, reinforcing the brand for travelers. The static website serves as a guide to the city, showcasing key landmarks and popular travel destinations.